The Bankrupt Businessman Who Created a Billion-Dollar Noodle Industry
Long-form11:13
Published Sep 15, 2026, 3:00 PM · 4w ago
Hidden Genius
17.1K subscribers · median 113K views
AI imagery · confirmed$Likely
Views
35,706
+4 views/hour
Likes
187
0.5% of views
Comments
26
0.07% of views
Checked every 12 h while the video is this age · last check 4h ago · next in 444 min. YouTube itself updates public counts with a short delay.
Views / hour now
4
measured 4h ago
Peak views / hour
4
16h ago
Avg views / day
1.2K
since upload
First 24 hours
—
not tracked from upload
vs channel median
0.3×
Rank in channel
#15
of 20 tracked
Engagement
0.6%
likes + comments / views
Est. ad revenue
$143–$321
lifetime, $4–9 RPM
Views over time
2 readings · line: total views · bars: views gained per hour
Description
How did a failed businessman turn a simple noodle idea into a global food industry?
This documentary explores the fascinating history of noodles, from their ancient roots in China to the invention of instant noodles by Momofuku Ando. Discover how noodles evolved across Asia, how ramen developed in Japan, and why the famous story that Marco Polo brought pasta from China to Italy is considered a myth.
The story then follows Momofuku Ando, a businessman who lost almost everything before working from a small shed in Ikeda, Japan. After countless experiments, he developed a revolutionary method for drying and quickly rehydrating noodles, leading to the launch of Chicken Ramen in 1958.
We also explore how Ando later developed Cup Noodles, how instant noodles are produced in modern factories, and how brands such as Maggi, Knorr and Shoop helped instant noodles become popular across India and Pakistan.
From ancient handmade noodles to ramen, Chicken Ramen, Cup Noodles and today's massive instant-noodle industry, this is the incredible story of how one of the world's simplest foods became a global phenomenon.
Subscribe to Hidden Genius for more documentaries about the hidden history, inventions and people behind the everyday things that changed our world.
#HistoryOfNoodles #InstantNoodles #MomofukuAndo #Noodles #Ramen #CupNoodles #ChickenRamen #FoodHistory #HistoryDocumentary #Inventions #HiddenGenius
Tags
history of noodlesinstant noodles historyhistory of instant noodlesinvention of instant noodleswho invented instant noodleswho invented noodlesMomofuku Andoinstant noodles inventionChicken RamenCup NoodlesCup Noodles historyramen historyhow instant noodles were inventedhow noodles were inventednoodle history
Details
- Published
- Sep 15, 2026, 3:00 PM
- Length
- 11:13 (673 s)
- Format
- Long-form
- Category
- —
- Audio language
- —
- Quality
- —
- Captions
- —
- Made for kids
- —
- Licensed content
- —
- Video ID
- -PbA1SCHS98
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Statistics from the YouTube Data API, tracked by FameX. Views per hour, revenue and comparisons are FameX estimates.