The Movies Turning Boys Into Girls

Color doesn’t just change how movies look. It changes the audience. It changes you. This Screenwashed video breaks down Chromatic Conditioning: the deliberate use of color to manipulate an audience’s emotions, associations, or behavior without their awareness or consent. Hollywood has long used color grading to enhance your moviegoing experience. But what happens if you stop using color to enhance the feelings your audience would naturally have, and instead use it to produce the opposite of what they’re expecting? From modern movies made for boys that are drenched in pink to blockbuster worlds drained into gray, we look at how repeated color palettes can shape emotion, behavior, masculinity, passivity, creativity, and cultural decline. Topics include color psychology, Chromatic Conditioning, Hollywood color grading, pink movie palettes, gray blockbusters, boys’ entertainment, audience psychology, media persuasion, masculinity, passivity, birthrate decline, and how entertainment shapes belief. Movies and shows discussed include Transformers: The Movie, Transformers One, Star Trek: Prodigy, Spider-Man: Into the Spider-Verse, Godzilla x Kong: The New Empire, Rise of the Teenage Mutant Ninja Turtles, Guardians of the Galaxy Vol. 2, The Lego Batman Movie, Ultraman: Rising, Ant-Man and the Wasp: Quantumania, Thor: Ragnarok, Cyberpunk: Edgerunners, He-Man and the Masters of the Universe, The Odyssey, Dune, Godzilla Minus One, and Gladiator II.