Why Is Kriti Mehra’s Kirti Kala Facing Backlash?

Kriti Mehra’s clothing brand Kirti Kala is facing questions from a section of the audience over product quality, pricing, customer reviews and its return/refund policies. In this video, we discuss the quality complaints shared by customers, Kirti Kala’s ₹999–₹5,500+ price range, the lack of easily available independent reviews, strict size/return policies, and the concerns being raised online about the brand’s products and customer experience. We also discuss the claims made about the brand’s sourcing and the increased visibility Kirti Kala received after Lovegill was seen wearing its outfits. These are based on publicly available information, customer comments and claims circulating online. This video is intended for discussion and commentary, not to spread hate or target anyone personally.