Best-Selling Guitar Brands 1960 - 2026

Welcome to Wolf Data, from 1960 to 2026, the global guitar industry evolved through more than six decades of rock, blues, jazz, metal, country, and pop music. Legendary brands such as Fender and Gibson shaped modern music with iconic instruments like the Stratocaster, Telecaster, Les Paul, and SG, while Yamaha, Ibanez, Epiphone, Martin, Gretsch, and other manufacturers expanded worldwide. During the 1970s and 1980s, Japanese guitar makers gained international recognition, while brands such as Jackson, ESP, PRS, and Taylor became increasingly influential. The 1990s and 2000s brought new generations of musicians, affordable manufacturing, and growing demand for electric and acoustic guitars. By fiscal 2026, Yamaha reported approximately ¥49.3 billion in guitar-business revenue and estimated its global guitar market share at 13% by value. ⛲Sources: ▫️Yamaha Corporation Annual reports ▫️Manufacturer Historical Records ▫️Guitar Industry Research ▫️Retail Sales Data 💻Editor: ▫️Filmora 🖼️Thumbnails: ▫️Canva Guitar Brands featured in the video: Yamaha Squier Fender Epiphone Donner Ibanez Kepma Harley Benton Kadence Gibson Taylor Juarez Enya ESP Martin Harmony Teisco Kay Samick Suzuki Guitars Cort Aria Hondo Washburn Eko Takamine Musima Guyatone Morris Egmond Framus Jackson Kawai Seagull Alvarez Encore Peavey Defil Ovation Hofner Tokai Crafter Kent Fernandes Greco Klira Sigma Jolana Cremona Danelectro National