How Everything Became TOO Safe

Across technology, branding, movies, video games, and architecture, it seems like playing it safe is mandatory now. Every project has to be a mass-appealing, safe idea that's marketable to everyone. Things like Nintendo with its Switch 2, Apple with their iPhone 18, or Disney with its endless reboots are perfect examples. Why has everything gotten so safe? Why can't anything be unique or weird anymore? 📓 Use code CHONDFN10 at checkout for 10% off your first order of Field Notes: https://fieldnotesbrand.com/?aff=101 📓 https://chon.digital/ https://soundcloud.com/chondigital https://www.tiktok.com/@chon.digital https://www.instagram.com/chon.digital/ #commentary #stuckculture #popculture #videoessay #nostalgia