What Yamaha Just Announced Will SHUT DOWN Every Outboard Dealership

Yamaha just filed a 2025 to 2027 plan that puts new software and apps between you and the counter you've always walked into. The document names three new lines of business built around boat renters, builders and owners, and only one runs straight past the dealer. Factory capacity is shifting hard toward big outboards, with real percentages and growth numbers printed in Yamaha's own investor pages. I read it the way I'd read a parts diagram, piece by piece, to find out which way the money and the service work actually move.