How Halloween Became a ~$1B Business for Hershey (ft. CGO Stacy Taffet)

Episode 289: When did Halloween become a four-month-long holiday? Today, John is joined by Stacy Taffet, Chief Growth and Marketing Officer at The Hershey Company, to unpack how Halloween became a nearly billion-dollar season for the candy giant. They also discuss why the rise of GLP-1s could be a tailwind for parts of Hershey's business and what's driving its expansion into salty snacks. Plus, they delve into the new Hershey movie hitting theaters next month – and reveal what candy Stacy will be handing out this Halloween! CHAPTERS: 00:00 Introducing Stacy Taffet, Hershey's Chief Growth Officer 00:50 Visit Schwab.com/FinancialDecoder 01:33 The Hershey Company's Stacy Taffet Joins 🌐 https://www.brewmarkets.com 💸 Subscribe to the Brew Markets newsletter: https://www.morningbrew.com/brew-markets/subscribe?utm_campaign=evergreen&utm_medium=youtube&utm_source=bm 🔗 Follow Brew Markets on social: Instagram: https://www.instagram.com/brewmarkets TikTok: https://www.tiktok.com/@brewmarkets X: https://www.x.com/brewmarkets Brew Markets Daily is hosted by Hanna Horvath and Dylan Lewis. Production by John Crotteau, Tariq Abdellatif, Avani Laroia and Emily Milliron. The content in this video is accurate as of the posting date. Reruns may feature on-screen sponsorships from prior broadcasts. The content shared on this podcast is for informational and entertainment purposes only and should not be considered financial, legal, or investment advice. Brew Markets, Morning Brew and their hosts are not licensed financial advisors. Listeners should conduct their own research and consult with qualified professionals before making any financial decisions or investments. The views expressed are those of the hosts and guests and do not necessarily reflect the views of Morning Brew or its affiliates. This podcast may include paid endorsements or sponsorships.