Is Gold Jewellery Actually an Investment?

Open a free demat account with Zerodha→ https://zerodha.com/open-account/?c=AUTASB In Kerala, gold is not just something you wear. For many households, it has also been a form of savings and financial security. Parents start buying it the moment their child is born, then keep adding to it at every big occasion in that child's life. It gets passed down, generation after generation, untouched only to be cashed out during a financial crisis. But here's the question nobody asks: when you actually sell that gold, how much do you really get back? In this video, we break down the real cost of buying gold, the charges you pay upfront, the buyback rate the jeweler quotes when you return, and the taxes that quietly eat into your profit. You'll see the clear difference between gold as emotion and gold as investment. Whether you're planning to gift it, hold it for years, or you're wondering if gold ETF and other options make more sense, this breakdown gives you the full picture before you spend a single rupee. Watch till the end, and tell us in the comments: are you team physical gold or team ETF? And if you liked the video do subscribe to the channel. And if you want to go deeper into the research behind this video, you can refer to all the detailed reports, studies and sources below: https://docs.google.com/document/d/1vLUIFY1gGEzM95bD_siCi3uGpoIm_a8FmXKAhQL0BBg/edit?usp=sharing #gold #goldprice #goldpricetoday #goldprices #kerala #keralagold #goldetf #goldjewellery #goldjewelry