Pepsi: How Greed Destroyed a $250B Soda Monolith

📩 Stay ahead of bankruptcies, distressed debt, and leveraged finance — subscribe to the newsletter: https://www.junkbondinvestor.com/ For decades, the cola wars were a fierce two-horse race between Coca-Cola and Pepsi. But over the last twenty years, Pepsi quietly surrendered more than a third of its American market share—falling behind Dr Pepper and tumbling down to fourth behind Sprite. From the tone-deaf Kendall Jenner commercial to a disastrous $7.8 billion bottling takeover that saddled the business with heavy logistics, eight straight quarters of double-digit price hikes finally triggered a consumer revolt. Between losing $90 billion in market value and facing an activist siege from Elliott Management, here is the investigative breakdown of why no one drinks Pepsi anymore. ---------------------------------------------------------- why is nobody drinking Pepsi anymore why did Pepsi fall behind Dr Pepper what happened to Pepsi soda Dr Pepper overtakes Pepsi market share why is Pepsi so expensive now is Pepsi going out of business why does Pepsi taste different now why people prefer Coke over Pepsi why did Sprite beat Pepsi Pepsi price gouging inflation backlash why do people hate Pepsi Kendall Jenner Pepsi ad controversy explained the downfall of Pepsi documentary why is soda so expensive in 2026 who is winning the cola wars Pepsi vs Coca Cola market share why did Dr Pepper get so popular Pepsi market value drop 90 billion why did Pepsi buy Poppi soda Pepsi closing manufacturing plants Elliott Management Pepsi restructuring why does Coke sell better than Pepsi history of the Pepsi Challenge taste test why are people boycotting soda why did Pepsi stop advertising American soda market ranking 2026 Pepsi losing customers to store brands business failure documentary video essay why fast food restaurants have Coke not Pepsi the death of the soda wars #pepsi