Guinness Explained: The 9,000 Year Lease and the Family Behind It

#Guinness #beerhistory #businessdocumentary In 1759 Arthur Guinness signed a lease on a disused Dublin brewery for 9,000 years at 45 pounds a year. That lease became the foundation of one of the most recognizable brands on earth. In this documentary we explain the full story of Guinness. We cover Arthur Guinness and the early brewery, the decision to focus on porter that set the company apart, and the expansion that made Guinness the largest brewery in the world by the late 1800s. We also cover the family dynasty — the philanthropy, the political influence in Ireland and Britain, the aristocratic titles, and the tragedies that followed later generations. And we explain the business side, including the surge tank technology behind the pour, the nitrogen widget, and the merger that folded Guinness into Diageo. What You'll Learn: The 9,000 year lease and how it happened Why Arthur Guinness bet on porter How Guinness became the world's largest brewery The Guinness family dynasty and its influence The science behind the pour and the widget The Diageo merger and Guinness today 👍 Like and subscribe — new business documentaries every week. 💬 Comment: Does Guinness actually taste better in Dublin, or is that a myth? #Guinness #beerhistory #businessdocumentary #stagresearch #Ireland #Dublin #brewing #familydynasty #Diageo #businesshistory #brandstory #businessempire #alcoholindustry #businessstory #legacybrands