Zepto बर्बाद क्यों हो रहा है? | Business Case Study

Zepto Is in Trouble | What Went Wrong? | The Rise & Fall of Zepto | Business Case Study #Zepto #ZeptoCaseStudy #BusinessCaseStudy Zepto became one of India’s fastest-growing quick-commerce startups, promising to deliver everyday essentials in just 10 minutes. Founded by Adit Palicha and Kaivalya Vohra, the company grew rapidly, attracted major investors, expanded its dark-store network, and reached a multi-billion-dollar valuation. But behind this incredible growth story, Zepto also faced major challenges. Rising operating costs, heavy cash burn, intense competition from Blinkit and Swiggy Instamart, pressure to improve unit economics, and the challenge of moving toward profitability have made Zepto’s journey increasingly complex. So, what went wrong? In this video, we explore the complete story of Zepto — from its beginning in 2021 and rapid rise in India’s quick-commerce market to its funding, expansion, business model, competition, financial challenges, IPO ambitions, and what could come next. ⏱️ TIMESTAMPS 00:00 — Introduction 00:48 — How Zepto Started 02:03 — Adit Palicha & Kaivalya Vohra 03:08 — The 10-Minute Delivery Model 04:14 — Dark Stores & Rapid Expansion 05:22 — Funding & Billion-Dollar Valuation 06:31 — Zepto Café & New Verticals 07:23 — The Hidden Cost of Rapid Growth 08:25 — Rising Losses & Cash Burn 09:24 — Blinkit & Swiggy Instamart Competition 10:35 — The Quick-Commerce Price War 11:29 — Internal Challenges 12:17 — Zepto’s IPO Ambitions 13:10 — Can Zepto Make a Comeback? 14:05 — Conclusion ⚠️ DISCLAIMER: This video is created for educational and informational purposes only. The information presented in this video is based on publicly available information, reports, and sources available at the time of production. Certain figures, business conditions, strategies, and market situations may change over time. This video does not intend to defame, harm, or misrepresent any individual, company, brand, employee, founder, or organization. Any opinions or interpretations presented are solely for educational analysis and should not be considered financial or investment advice. Viewers are encouraged to conduct their own research before making any financial or investment decisions. 👍 If you enjoyed this business case study, Like the video and Subscribe to the channel for more animated business documentaries. #Zepto #ZeptoCaseStudy #BusinessCaseStudy #QuickCommerce #IndianStartups #StartupStory #ZeptoStory #StartupIndia #BusinessDocumentary #Entrepreneurship #Blinkit #SwiggyInstamart #BusinessStory #IndianBusiness #2DAnimation