When filmmakers choose unconventional storytelling tools

Get a whole month of great cinema FREE on MUBI: https://mubi.com/loficinema Check out our masterclass available on Patreon: https://www.patreon.com/posts/work-your-ideas-150674674 Let's talk about product placement. Brands don't always have to feel like intrusive commercial breaks, instead, if used correctly, they can serve as storytelling tools like any prop or a part of a production design in a well made film. The question is what's the right way to do it.