Over 60? These 7 Makeup Mistakes Add 10 Years (Do This Instead)

Women over 60 spend 31% more on makeup than they did at 50, yet many look older with it on than they did bare-faced a decade ago. A makeup artist's 2019 Instagram post showed the same woman, same day, two techniques—one added 12 years, the other took them away. 📖 The book I mention in the video — Chic After Sixty: https://margaret.myreads.store The post hit 4.7 million views and sparked a global conversation. The difference came down to 7 technique mistakes. Full-coverage foundation applied edge-to-edge settles into every line within 90 minutes. Concealer placed in the deepest part of the under-eye hollow highlights the shadow instead of lifting it. Matte eyeshadow grabs onto crepey lids and looks chalky. Thick eyeliner along the bottom lash line pulls the eye downward. Dark matte lipstick flattens the mouth into a hard line and bleeds into vertical lip lines within an hour. Heavy powder sits on top of skin like chalk and exaggerates wrinkles. Skipping primer means foundation has nothing to grip and slides into lines by midday. The fixes are strategic placement over full coverage, cream formulas instead of matte powders, and prep that keeps skin plump. Targeted foundation only where you have redness, concealer placed higher on the inner corner, feathered brows with individual strokes, satin eyeshadow that reflects light, thin liner starting only from the center of the eye outward, sheer luminous lipsticks in warm tones, and translucent powder only in the T-zone. The routine takes 10 minutes and lasts 8 hours without looking heavy or creased.