What’s Actually in the Fish Case? Seafood Fraud Explained by a 34-Year Fishmonger

Seafood fraud is easier than most shoppers realize - especially once a fish has been skinned, filleted, and placed on ice under a familiar name. In this video, Ray Holland, a 34-year fishmonger, explains how fish names work, why some labels are broader than you think, and how to ask better questions at the seafood counter. 🔗 Buy & Prepare Better Seafood With My Complete Fishmonger’s Method: rayhollandfish.com Learn why “fresh” is often not enough, how processing makes fish harder to identify, where legal naming and market terms overlap, and which purchases deserve extra scrutiny before you pay premium prices. #SeafoodFraud #Fishmonger #Seafood #FishMarket #FoodFraud #GroceryShopping #FreshFish