Pepsi Is (Finally) Getting What They Deserve…

Pepsi was once powerful enough to seriously challenge Coca-Cola. Today, the flagship Pepsi brand has fallen behind both Dr Pepper and Sprite in the U.S. soda market. This documentary looks at how Pepsi went from the hungry challenger of the Cola Wars to a brand caught in repeated marketing resets and expensive bets. From Crystal Pepsi and Project Blue to the Pepsi Refresh Project and the infamous Kendall Jenner ad, Pepsi kept trying to manufacture cultural relevance while its competitors stayed closer to what made their brands work. But marketing mistakes are only part of the story. We also examine changing soda consumption, PepsiCo’s growing portfolio, and how a company that once terrified Coca-Cola gradually lost its place near the top. Bagholder Association breaks down the business decisions, incentives, and strategic mistakes behind some of the world’s most recognizable companies. #pepsi #businessdocumentary #businessstrategy