Why Is Neha Marda Selling ₹10 Fitkari for ₹999?

Neha Marda’s brand Phitku is facing criticism from customers over its expensive alum-based roll-ons and product quality. In this video, we look at the Phitku reviews, customer complaints, pricing, and the controversy surrounding the brand. Phitku’s roll-ons are priced at up to ₹999, while the newly launched Mouth Paste is also positioned as a premium product. However, several customers have shared complaints about roll-ons breaking, cracking, irritation, and their overall experience with the products. We’ll also discuss the influencer’s experience that sparked the recent discussion, Neha Marda’s indirect response, Phitku’s product claims, Amazon customer reviews, the brand’s dermatological testing claims, and why customers are questioning whether the products justify their premium pricing. Some customers have also shared positive experiences, so this video looks at both sides of the discussion. This is the 8th episode of the Indian Brands Series.