Steve Jobs: Best Marketing Lesson Ever #podcast #clips #successmindset

This is why Apple went from 90 days from bankruptcy to $3T. In 1997, Steve Jobs told his team: "Marketing is about values. This is a very noisy world. We're not going to get a chance to get people to remember much about us. So we have to be really clear on what we want them to know about us." The mistake everyone makes: You think marketing is about speeds and feeds, megahertz, why you're better than Windows. It's not. The dairy industry spent 20 years telling you milk is good for you. Sales went down. Then they did "Got Milk?" - it doesn't even talk about the product, it talks about the ABSENCE of the product. Sales shot up. Nike】 sells a commodity - shoes. But they never talk about air soles vs Reebok air soles. They honor great athletes and great athletics. You feel something different than a shoe company. Apple's core value that saved them: "People with passion can change the world for the better. And those people crazy enough to think they can change the world are the ones that actually do." That became Think Different. Marketing Hack for you: Stop writing features in your ad. Instead answer: Who is your customer when they use your product? What do they want to be? Don't sell shoes. Sell greatness. Don't sell computers. Sell people who change the world. What's the ONE value you want people to remember about you? Original commentary and educational analysis of Steve Jobs' 1997 internal marketing speech that led to the Think Different campaign. #stevejobs #marketing #apple #businesslesson mark zuckerberg, meta, elon musk, US, united states #unitedstates #usa #Startup #Innovation #ProductStrategy #SaaS #Tech #Founder #VentureCapital #SiliconValley #YouTubeShorts #Shorts #billionaire #millionaire #mentality #millionaremindset #motivation #discipline #motivational #selfmastery #success #successmindset #fyp» #foryou #billionaires #billionairemindset #fyp:/viral #success #founder #founders #startuplife #billionaire #motivationdaily #career #careerdevelopment #leadershipskills #promotionstrategy #worklife #successmindset #fy #startup #motivationdaily #mindset #mindsetmatters