We Tested Vitamin Brands From Tesco Aldi and Lidl & 8 UK Supermarkets | Here's The Clear Winner

We Tested Vitamin Brands From Tesco, Aldi and Lidl & 8 UK Supermarkets | Here's The Clear Winner Most British shoppers assume a pack of vitamin D is a pack of vitamin D. A supermarket's own brand, a familiar price, and the words "high strength" on the front. But the NHS gives every adult in Britain one number for vitamin D: ten micrograms a day through autumn and winter. Try finding exactly that on the shelf. Most packs start at two and a half times as much, under the words high strength, which have no legal meaning. And a tablet can legally contain a fifth less than its label says. In this video, we compare the own-brand vitamin D at eleven UK supermarkets and run every pack through two checks: what a day's dose actually costs, and whether the front of the pack says anything the law doesn't allow. In this video, you'll discover: The one number the NHS gives for vitamin D, and why most packs on the shelf sell a multiple of it Why "high strength", "extra strength" and "max strength" mean whatever the company decides The one word every legal health claim on a vitamin pack must contain The supermarket pack that's seven and a half times the NHS dose, and the true sentence on its label that's doing some work Which four supermarkets don't sell their own vitamin D at all, and what that costs you What a laboratory test found inside three well-known supplements The supermarket that came out the clear winner, for two pence a day The five-step Vitamin Label Check that works on any bottle in any shop Every claim in this video is based on NHS guidance, supermarket listings, published regulations, Advertising Standards Authority rulings, independent testing, or named sources. At UK Food Exposed, we investigate what British consumers are actually getting for their money, from supermarket shelves to restaurant chains and the heritage brands we grew up trusting. If this video helps you shop smarter, subscribe to UK Food Exposed, hit the Hype button, and hit like. Every hype