Steve Jobs: Why Apple Never Tried To Beat The PC In Market Share #podcast #clips #successmindset

Audience: "Is it your goal to overtake the PC in market share?" Steve Jobs: "Our goal is to make the best personal computers in the world and to make products we are proud to sell and would recommend to our family and friends. And we want to do that at the lowest prices we can. But there's some stuff in our industry that we wouldn't be proud to ship, that we wouldn't be proud to recommend to our family and friends. And we can't do it. We just can't ship junk. So there are thresholds that we can't cross because of who we are." This is the entire Apple strategy in 20 seconds. While everyone else was racing to be the cheapest, Apple was racing to be the most proud. Most companies ask: "What can we ship to get market share?" Apple asks: "Would we recommend this to our family?" If the answer is no, they don't ship it. Even if it would sell. That threshold - "Because of who we are" - is why Apple is Apple. You don't build a premium brand by chasing market share. You build it by having a line you refuse to cross. Business Lesson: Define what you WON'T ship. Original commentary on Steve Jobs on Apple's goal. #stevejobs #apple #businessadvice #mindset mark zuckerberg, meta, elon musk, US, united states #unitedstates #usa #Startup #Innovation #ProductStrategy #SaaS #Tech #Founder #VentureCapital #SiliconValley #YouTubeShorts #Shorts #billionaire #millionaire #mentality #millionaremindset #motivation #discipline #motivational #selfmastery #success #successmindset #fyp» #foryou #billionaires #billionairemindset #fyp:/viral #success #founder #founders #startuplife #billionaire #motivationdaily #career #careerdevelopment #leadershipskills #promotionstrategy #worklife #successmindset #fy #startup #motivationdaily #mindset #mindsetmatters