15 Luxury Brands Rich People Avoid But Every Middle Class Shopper Chases

Wealthy men don't avoid the big houses. They shop at the same names you know. What they avoid is a particular way in. Every major luxury house has two doors: the front door, where it makes the things it was founded on, and the side door, where it sells its name on a belt, a badge or a print to people who'd never walk through the front. In this video I go through fifteen names across five of those side doors, and for most of them I show you where the front door is, because the answer usually isn't to stop buying from the house. It's to come in another way. In this video: • Why the belt buckle is the most popular side door in luxury • The pattern that was designed to stop copying and became the most copied on earth • The sleeve badge you can take off with two buttons • How second labels borrow a designer's name • The trainers that sell you fake wear • A thirty-second thumb test you can do on anything in your wardrobe Same house, plainer door. #mensstyle #oldmoney #quietluxury