5 Gemstones Jewelers Are Quietly Dumping (And 5 They’re Buying For Their Own Families)

Three dates, and not one of them was in an advertisement. May of last year: the company that taught the world "A Diamond Is Forever" closed its own lab-grown diamond brand, sold off the stock, and turned the factory over to making diamonds for drill bits. March of this year: the company that invented moissanite filed for bankruptcy. And this past summer, at the biggest jewelry trade show in America, the diamond dealers — the people whose entire business is diamonds — were standing at their booths selling green tourmaline. Nobody put any of that on a tag. But the truth in this business does not live in the display case. It lives in what the jeweler puts in his own safe, and on his own daughter's hand. 💎 ONE PIECE OF EVIDENCE FIRST: the company behind the most famous slogan in jewelry was bought for close to $13 billion in 2011. At the end of last year its owner put it on the books at $2.3 billion, and the deal being reported this year is about $1 billion. The owner's own report says demand for large, high-quality natural diamonds "remained resilient" — while "smaller and lower-quality stones face pricing pressure from lab-grown." That is not the one-carat solitaire. That is the tennis bracelet. The cluster ring. The chips in every anniversary band sold since 1990. Five stones the trade is quietly getting rid of, and five it is quietly buying for its own families. Not opinions — their actions. And both lists end on the same stone, a hundred years apart. -------------------------------------------------------------------------- This video is based on over 20 years of firsthand experience in the jewelry industry combined with extensive research into publicly available financial reports, SEC filings, brand earnings calls, material spot prices, and secondary market resale data from platforms including Chrono24, The RealReal, and major auction houses. Every production cost estimate and markup figure cited in this video is based on industry-standard calculations using current precious metal and gemstone wholesale pricing. FAIR USE NOTICE This video is made for educational and commentary purposes. All brand names, logos, and trademarks mentioned belong to their respective owners. Any images or footage of branded products are used under fair use for the purpose of criticism, commentary, and consumer education. This video is not sponsored by, affiliated with, or endorsed by any brand mentioned. All opinions expressed are our own. #jewelry #Industrysecret #gemstones