What Foundation You Should Wear For Your Age (30, 40, 50, 60, 70)

The foundation that looked perfect at 35 can look cakey at 55, and it's not your technique. Eight foundations matched to your decade, from your 30s to your 70s, with what's in each one and how to apply it so it looks like skin. Every claim is labelled as the brand's, with the study size where one exists. No affiliate links, no sponsorships, no paid placements, not on this channel, not ever. Not medical advice. Sources: Calleja-Agius J, Muscat-Baron Y, Brincat MP, "Skin ageing", Menopause International 2007;13(2):60-64; Variation of skin surface pH, sebum content and stratum corneum hydration with age and gender in a large Chinese population (PMC2836947); Plast Aesthet Res 2021 collagen review; brand and retailer listings for Estée Lauder (Dermstore, John Lewis), Clinique (Ulta), NARS, L'Oréal Paris (Walmart), IT Cosmetics (Ulta), Maybelline, Laura Mercier (Space NK, Walmart).