What Happened to Miss Clairol? The "Does She or Doesn't She?" Dye

In the 1950s, few American women admitted to colouring their hair. Within twenty years, more than four in ten did. One home hair-colour box and one question changed that: "Does she or doesn't she?" The story of Miss Clairol, from 1931 to today, what's actually in the bottle now, and how to colour grey hair safely after 50. Dates and figures come from published sources, and the ingredient list comes from the official Clairol Professional / Wella store. No affiliate links, no sponsorships, no paid placements, not on this channel, not ever. Not medical advice Sources: Malcolm Gladwell, "True Colors" (The New Yorker, 1999; excerpt via 3 Quarks Daily); Encyclopedia.com, "Clairol Hair Coloring"; Wikipedia, Clairol and Shirley Polykoff; U.S. FDA, "Hair Dyes"; Wella Professional Store, Clairol Professional Permanent Liquid Hair Color; Walmart listings for Miss Clairol Professional Liquicolor and Nice'n Easy; Clairol.com Nice'n Easy. 0:00 The Origins of a Beauty Revolution 1:32 Four Words That Changed Everything 2:55 The Golden Age of the Blonde 4:17 When the Secret Went Public 5:41 The Corporate Journey of a Classic