Gen Z Is Done With Overconsumption

Gen Z is getting tired of overconsumption. From influencer culture and endless TikTok hauls to fast fashion, textile pollution, and the growing pressure to constantly buy something new, we're starting to question how much stuff we actually need. This video looks at why Gen Z is pushing back against consumer culture — from the environmental cost of using up the Earth's resources to the huge amount of clothing and products that end up as waste. We also look at the rise of thrifting and second-hand shopping, reusing and repurposing old things, buying less, and finding value in products that don't need to be replaced every few months. Because after years of being told that happiness comes from having more, Gen Z may be starting to ask a different question: