What a Veteran Fishmonger Actually Checks Before Buying Any Fish

Most shoppers think they know how to pick fresh fish—but a veteran fishmonger knows the real signs are often the ones people overlook. In this video, Ray Holland shares the practical checks he learned over 34 years behind the fish counter so you can avoid mediocre seafood and buy with confidence. 🔗 The Complete Buying Guide, From 34 Years at the Counter: rayhollandfish.com You’ll learn what to look for when buying: • Whole fish, including the gill check that tells you more than the surface color • Filets, where texture, smell, and moisture matter more than redness • Frozen and processed seafood, and the signs of poor handling • Fish counter timing, so you know when freshness is most likely to be on your side A simple, fast routine for choosing better fish—without guessing, overpaying, or relying on misleading color alone. #Seafood #Fishmonger #FreshFish #CookingTips #FoodShopping #KitchenTips