John Deere Is Losing the Farmers In Canada (Here's Why!)

0:00 Record stock prices and farmers walking away 1:45 Deere’s boom, rising equipment prices and falling profits 5:42 Farm income, debt and the cost of diesel 8:09 Why Canadian farmers are delaying equipment purchases 10:17 The Canadian price of new Deere equipment 13:46 Repair rights, software locks and dealer dependence 17:24 Dealer consolidation and tariffs in Canada 22:19 Deere’s profitable pivot and the future of farmer trust I break down why John Deere can be hitting record stock prices while Canadian farmers are pulling back from its tractors and combines. I look at falling equipment sales, shrinking profits in big agriculture, rising diesel and fertilizer costs, farm debt, and the financial pressure across the Prairies. I also examine the real Canadian prices of machines like the 8R 410 and X9 1100, the growing appeal of used John Deere tractors such as the 4440 and 4640, and the widening gap between new equipment costs and what farmers can justify. The right-to-repair fight, Bill C-244, dealer consolidation and tariffs all play a role. Finally, I compare Deere with Case IH, Fendt, Massey Ferguson and Versatile, then follow the money to explain how Deere is still growing through construction, small tractors, software and shareholder returns while its most loyal grain farmers face some of their toughest years yet.