Volvo CEO: "We're Now Selling Direct To Consumer!"

In twenty twenty-one, Volvo's CEO made a promise. Every electric Volvo would be, quote, available only online at preset prices. One price. No haggling. No dealer games. His own company predicted half of all sales would move online by twenty twenty-five. It sounded like the end of the car dealership. It never happened. And now Volvo is in trouble. Its sales are falling, and it just pulled its forecast for the year. So what did Volvo build instead? And who really controls the price you pay at your next Volvo? ----------------------------- Copyright Disclaimer We do not fully own the material compiled in this video. It belongs to individuals or organizations that deserve respect. We use under: Copyright disclaimer section 107 of the Copyright Act 1976. "fair use" is allowed for purposes such as criticism, comment, news reporting, teaching. scholarships and research.