The Real Reason GM Killed Hummer — Then Brought It Back as an EV

In 2006, Hummer sold seventy-one thousand, five hundred and twenty-four vehicles, more than in any year before or since. Four years later, on a May morning in Shreveport, Louisiana, the last one rolled off the assembly line, and the brand was gone. The story you've probably heard blames four-dollar gasoline. But the sales records show the Hummer H2 was already sliding hard two full years before gas reached that price. So what actually killed Hummer, and why did General Motors bring the name back a decade later on a nine-thousand-pound electric truck?