Caterpillar’s Is Losing the Farmers (Here's Why)!

0:00 Caterpillar’s farm roots and the central question 1:42 How Caterpillar was born on the farm 3:58 Caterpillar leaves farm equipment behind 5:54 The compact equipment battle on modern farms 8:11 Cat, Kubota, and Chinese machine prices 11:35 Farm finances and the right-to-repair fight 15:01 Caterpillar’s record boom and Monarch acquisition 21:28 What Caterpillar’s return to agriculture could mean I investigate why Caterpillar, a company born on the farm, no longer builds farm tractors or combines—and why its dealers are selling green, red, and orange machines instead. I compare Caterpillar and Kubota equipment, real dealer prices, warranty coverage, Chinese mini excavators, and the financial pressure changing what farmers can afford. I also examine the right-to-repair debate and why dealer support matters as much as the machine itself. Finally, I look at Caterpillar’s record results, its booming generator and gas turbine business, and the acquisition of Monarch Tractor technology that could bring Cat back to agriculture in a very different way.