Nobody cares about Celebs anymore | Shaily Mehrotra

"People don't buy faces anymore. They buy formulations." FixDerma Founder & CEO Shaily Mehrotra believes the Indian skincare market has fundamentally changed. According to her, today's Indian consumers especially in Tier 1 cities don't just look at celebrity endorsements. They flip the bottle, read the ingredients, understand the formulation, and judge products based on how well the product actually performs. Celebrity influence may still attract attention, particularly in Tier 2 and Tier 3 cities where aspirational buying is stronger. But as awareness grows, more Indian consumers are choosing performance over popularity. Do you agree? Has product quality become more important than celebrity endorsements for Indian consumers? 💬 Share your thoughts in the comments. Keywords: [Skincare, FixDerma, Shaily Mehrotra, Soha Ali Khan, Celebrity Endorsements, Celebrity Brands, Indian Skincare Market, Indian Consumers, Consumer Behavior, Beauty Industry, D2C Brands, Brand Strategy, Marketing, Business, Entrepreneurship, Startup, Indian Startups, Product Quality, Product Performance, Skincare Ingredients, Formulation, Ingredient First, Beauty Brands, Consumer Awareness, Tier 1 Cities, Tier 2 Cities, Tier 3 Cities, Brand Building, Founder Insights, Podcast Clips] #FixDerma #Skincare #ShailyMehrotra #BeautyBusiness #IndianStartups