When G.I. Joe Was Built Like a Real Soldier

Help us reach our goal of 100,000 Subscribers! 🙏🏼 Subscribe: @Yestertainment Discover the untold history of G.I. Joe, the vintage toy that invented the "action figure". In 1964, Hasbro risked bankruptcy to create a 12-inch military figure packed with authentic gear, metal dog tags, and a hidden copyright trick. But as cultural shifts and the 1970s oil crisis drove up plastic costs, the original G.I. Joe disappeared. Learn how Hasbro saved the brand in 1982 with a 3.75-inch line, introducing Cobra and a cheap, unpainted black figure named Snake Eyes - who became a legend thanks to Marvel's Larry Hama. Explore the rise, fall, and rebirth of a retro toy icon! #gijoe #vintagetoys #nostalgia #hasbro #retrotoys #toyhistory #documentary #snakeeyes #60stoys 🙏🏼 Special thanks to the following channels for the footage. Subscribe to support them! 👇 @HCC788 @Enewtabie 0:00 The Most Popular Figure 1:02 The $100,000 Mistake 3:08 The Trick In The Mold 4:21 Built Like Real Gear 7:33 The Whole World In One Box 9:34 Adventure Team - When America Changed Its Mind 11:18 Super Joe - Shrink, Strip, And Die 12:43 Snake Eyes - The Cheapest Comeback