Cars & vehiclesDetroit IronThe Farm Pickup That Was Secretly the Fastest Vehicle Detroit Sold in 1978

The Farm Pickup That Was Secretly the Fastest Vehicle Detroit Sold in 1978

Long-form20:07People & BlogsPublished Aug 1, 2026, 3:45 PM · 2mo ago
Views
620
+0 views/hour
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0
measured 10h ago
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First 24 hours
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Engagement
4.5%
likes + comments / views
Likes
27
4.3% of views
Comments
1
0.16% of views
Est. ad revenue
$4–$10
lifetime, $7.2–16.8 RPM

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Avg views / day
8
since upload
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0.7×
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Rank in channel
#13
of 20 tracked

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Description

In 1978, American performance was supposed to be dead. The oil crisis, insurance surcharges, and new emissions rules had strangled the muscle car into extinction. The Corvette was down to 185 horsepower. And yet the quickest vehicle you could buy from any Detroit showroom that year wasn't a sports car at all. It was a bright red pickup truck with real oak wood on the bed and two chrome exhaust stacks standing up behind the cab like a semi. This is the story of the Dodge Li'l Red Express Truck, and the loophole that made it possible. Chrysler engineer Tom Hoover, one of the fathers of the legendary 426 Hemi, discovered that light trucks rated over 6,000 pounds were exempt from the catalytic converter requirement choking every passenger car. So he dropped a hopped-up police-spec 360 with free-breathing dual exhaust into a half-ton Dodge, and built a factory hot rod the rules couldn't touch. When Car and Driver lined it up against the best in America, the truck out-accelerated the Corvette all the way to 100 mph. Nothing Detroit sold could reach that mark faster. Hoover called it the last American hot rod, and he was right. Only 2,188 were built for 1978, and today they're prized collector pieces and the grandfather of every performance truck that followed. So settle it in the comments: Ford, Chevy, or Mopar, who really owned the American road when it mattered most? And did you ever see one of these red trucks in person?

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