The juicy business of Buldak Noodles (it’s worse than you think)

Your playbook for doing business in Asia : https://statrys.com/youtube?v=P9zFaTIrLv8 Open a business account: https://statrys.com/getstarted?utm_source=youtube&utm_medium=organic_video&utm_campaign=youtube_description&utm_content=P9zFaTIrLv8 0:00 Intro 1:28 The Company Nobody Was Watching 4:23 Two Years of Nothing, Then One Video 5:59 Where The Money Actually Comes From 9:54 The Bill 12:18 What Samyang Actually Built Samyang Foods sells about 63 packets of Buldak every second. That's roughly $2 billion a year in more than 100 countries, for an instant noodle so spicy that Denmark banned it in 2024. When it launched, nobody cared. For two years it barely sold. Then a British YouTuber filmed his friends trying to finish it without a drink, and over a million people copied him. But the viral challenge is the easy half of the story. Samyang makes double the profit of its biggest rival on half the revenue. Most of that has nothing to do with noodles. In this video I explain where the money is really made. And why the family that built it just ended up in front of Korea's Supreme Court. #Buldak #Samyang #ramen