CookingEarl TannerIs Grass-Fed Beef Worth $720 a Year? What You're REALLY Paying For (31-Year Butcher)

Is Grass-Fed Beef Worth $720 a Year? What You're REALLY Paying For (31-Year Butcher)

Long-form16:33Howto & Style

Published Oct 1, 2026, 1:07 AM · 2w ago

Earl Tanner
Earl Tanner
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Two ribeyes in the same case, same size, same thickness. One has a little green sticker with a cow on it, and it costs fifteen dollars more. Steak once a week, and that sticker costs your family about seven hundred and twenty dollars a year. You picture that cow in a sunny field, and you feel a little guilty buying the cheap one. Here is the first surprise: the cow on the cheap steak very likely ate grass too. I am Earl. Thirty one years behind the meat counter. I sold both, I tasted both, and for years, when a customer held up the green sticker and asked me if it was better, I said yes. This is the answer I should have given them. Four rounds. The word on the label, and the two words that actually matter. Where the grass-fed steak in your store came from, and how to read the country on the back in ten seconds. The plate: how they look, smell, taste and cook, and the one mistake that made my first grass-fed ribeye chew like a shoe. And the money: what the sticker costs over a year, the sale week when grass-fed was the cheaper pack, and which one I buy with my own money. If you have not seen the steakhouse video, watch it next: six things a steakhouse kitchen does that yours does not. Nobody paid me for this. There is nothing here to buy. I do not work for any store, ranch or brand. Your homework: next time you see both in the case, turn the grass-fed package over. Tell me in the comments what country it came from, and whether a certifier was named. --- About this channel: this is a fully owned and operated media property. All scripts are written and researched by our team, all voiceover and visuals are produced in house, and every video is edited by hand. We are not an aggregator and we do not republish other people's work.
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