Ford Mortgaged Everything to Survive

In November 2006, Ford Motor Company handed its bankers a list of collateral that included the blue oval logo, the Mustang name, and the F-150 name. Its factories went on that list too, along with its stake in its own finance company. In a hundred and three years, Ford had never pledged its assets to borrow money. But that was November 2006. By the summer of 2009, General Motors and Chrysler were both in bankruptcy court. So how did the company that mortgaged its own name end up as the one that didn't need rescuing?