UNIQLO: The Japanese system that killed H&M and Zara

Your playbook for doing business in Asia : https://statrys.com/youtube?v=vWl5jZCAWIo Open a business account: https://statrys.com/getstarted?utm_source=youtube&utm_medium=organic_video&utm_campaign=youtube_description&utm_content=vWl5jZCAWIo 0:00 Intro 1:23 The Success Story 3:34 The Chemist 5:57 The Two Flops 7:42 Korea and the First Boycott 9:45 China and Cotton 11:51 GU, the Backup Plan 13:10 Conclusion In 2025, Forever 21 went bankrupt. The parent company of Quiksilver and Billabong shut all 122 of its shops. H&M is closing 170 stores this year. In the middle of that collapse, a Japanese brand that mostly sells beige jumpers just posted its best nine months ever. Revenue up 17%. Profit up 33%. It's called Uniqlo. The brand has sold improved versions of the same basic t shirt since 2003. That t shirt took 10,000 prototypes to build. None of that protected Uniqlo the day an entire country decided to stop buying Japanese products. In this video I explain how Uniqlo built an advantage that 40 years of competitors have never managed to copy, why a 20 year partnership with a petrochemical company matters more than any ad campaign, and how the brand survived boycotts in Korea and China that came close to destroying it. #Uniqlo #FastFashion #Boycott