I STOPPED Buying Bourbon — This Veteran Distiller Trick Gets Twice the Bourbon for Half the Price

📗 Save $2,000 A Year On Whiskey With My Distiller Methods: https://wadecooperdistiller.com A friend of mine paid 47 dollars and 99 cents for one bottle of Russell's Reserve 10 Year last Saturday, and he called me from the parking lot like a man who had finally done something right. Forty feet away, down near the floor, the 1.75 liter jug of Wild Turkey 101 was sitting there for 33 dollars and 99 cents. Same distillery. Same recipe. Same yeast. I spent 34 years in the industry, and for a lot of those years I hit a proof spec to a tenth of a point. Every bottle on that shelf had water added at the end, to a number somebody picked in an office, and the water rides along at the same price as the bourbon. In this video I count down ten ways to stop paying for it: the two phrases on a label that mean nobody added water, the one formula you need at the kitchen table, the empty bottle in your recycling bin, the cloud that is not a problem, who charges you for the water, the store's price calendar, and how to keep the air out once it is open. Number one is a single number you run in the aisle before you buy any bottle again. It saved me 430 dollars and 70 cents last year. None of it needs a gadget, a kit or a word of tasting talk. It needs a measuring cup. Nobody paid me to make this video. Your homework: find the bottle you always buy, find a stronger one from the same distillery, run the number on both, and cut the strong one at home until it matches. Then tell me in the comments what state you are in and what the 1.75 liter jug of Wild Turkey 101 costs at your store this week. CHAPTERS: 00:00 – My friend paid $48 for one bottle of bourbon 01:22 – Ten ways, and number one saved me 430 dollars 01:52 – No gadget, just a measuring cup 02:10 – Who I am: 34 years in the industry 02:43 – The water nobody shows you 04:15 – Number ten: stop paying for somebody else's water 06:09 – Number nine: the two phrases that mean no water was added 07:49 – Number eight: buy the recipe, not the label 08:47 – The truth about those two bottles 09:45 – My old boss and the coffee cup 10:27 – Number seven: the arithmetic 11:39 – Number six: the bottle in your recycling bin 12:41 – Number five: expect the cloud 13:44 – Number four: the water and who charges you for it 15:16 – Number three: the store's price calendar 16:30 – Number two: keep the air out 17:29 – Number one: one number in the aisle 18:38 – What that number did 19:26 – Why the 101 is not at eye level 19:52 – Nobody paid me, and 16.1 million barrels 20:56 – Your homework: two glasses side by side 21:46 – Tell me your state and your price #bourbon #whiskey #wildturkey101 #russellsreserve #rarebreed #barrelproof #distiller #whiskeytips #cheapbourbon #homebar